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Digital Day 2019

March 07, 2019


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Quick Schedule (Short Form):

7:30 a.m.            Registration/Continental Breakfast
8:15 a.m.            Welcome & Opening Remarks
8:30 a.m.            Alyson Shane, Starling Social
9:30 a.m.            Prof Fang Wan, University of Manitoba
10:30 a.m.          Refreshment Break     
10:45 a.m.          Panel Presentation
12:00 Noon        Luncheon
1:00 p.m.            NABS Presentation
1:15 p.m.            Twitter - What's new and what's next
2:15 p.m.            Refreshment Break
2:30 p.m.            Jessica Fralick, Edelman Canada
3:30 p.m.            Wrap-Up

More info below . . .


Content is King: Using Content Marketing to Build Your Brand

Alyson will discuss why content is critical to connecting with consumers, and will walk you through the tools and processes needed to integrate a successful content marketing plan into your company's digital marketing strategy.

Alyson Shane is a writer, digital marketer, and business owner from Winnipeg, MB. A veteran lifestyle blogger, she’s been publishing content online for +17 years and leveraged her personal brand to launch Starling Social Inc., a digital marketing agency specializing in content strategy including: copywriting, social media management, and paid social advertising for brands of all shapes and sizes.

Alyson is a regular public speaker and has delivered talks and workshops at TEDxWinnipeg, the Engage! 2018 Digital Media Summit, the Chill Out! Digital Workplace Summit 2017, and a variety of other events. She is an annual speaker at the Red River College Creative Communications program, and is one of the lead content developers for the Bell/MTS Business Hub blog.

Strategies and Tactics of Person Branding

Professor of Marketing
University of Manitoba

Dr. Fang Wan is a Professor of Marketing and Ross Johnson Research Fellow in the Asper School of Business at the University of Manitoba. She joined Asper School of Business in 2003 and her primary research interests include Brand Management, Cross- Cultural Consumer Behavior and Media and Advertising Effects.

Dr. Wan has been pursuing an integrative approach to teach, research and consult on branding. With Dr. Wan’s Brand Consortium, a brand consulting platform she created for Canadian business communities, she and her students have provided brand consulting services to companies ranging from small family business to industry conglomerates, representing a vast number of industries. These consulting experiences enrich Dr. Wan’s research, teaching, and training programs on branding and more importantly, constantly challenge the existing viewpoints and theories on branding, which enable Wan to develop her own brand framework, Brand Triangle.
Dr Wan will leverage her knowledge and research on business brand to person brand, and make important connections of various disciplines such as psychology, marketing, self growth and leadership into the context of person beams. Hope you walk away with strategies and tactics of how to build your own person brand.


PANEL SESSION - Keeping Score:  Digital Engagement in Sports

Leading brands are putting their customers in the driver’s seat; creating deeper conversations and building relationships that turn followers into brand champions. Through these integrated experiences, marketers are using digital channels and tools to drive engagement between brands and community. Powerhouse organizations True North and the Winnipeg Blue Bombers share their playbooks for putting fans first and turning online efforts into real-world successes.


Director, Digital
True North Sports + Entertainment (TNSE)

Drew has over 17 years of experience working in marketing and communication roles across a variety of industries and businesses from small start-ups to large publicly traded companies. He has been with True North Sports + Entertainment (TNSE) since 2011 and in his current role as Director, Digital.  Drew currently oversees all Digital and New Media for TNSE including the Winnipeg Jets. This includes shaping how the company informs, educates, engages and drives revenue through their portfolio of websites, social media accounts, mobile apps and integrations as well as email marketing. He is a graduate of The University of Manitoba with Bachelor of Commerce (Honours) program where he majored in Marketing and Finance.



Creative Director
Winnipeg Football Club

Rhéanne Marcoux is the Creative Director for the Winnipeg Football Club, managing marketing, design, branding and digital content for the Winnipeg Blue Bombers and Valour FC, Winnipeg’s newest professional soccer team. Formerly web content producer for the Winnipeg Jets and sports anchor/videojournalist for CBC, Rhéanne is passionate about sports and digital media, and has developed a social media course for her alma mater, Red River College’s CreativeCommunications program.


Protecting your brand online – risk assessment and response

Digital Crisis & Reputation Risk Lead
Edelman Canada

The social media world is scattered with landmines that can impact your brand and business if you are not prepared. Assessing risk and activating a response strategy when risk becomes reality are key factors to managing your reputation through social media. Learn best practices around assessment and response to social media issues.

Jessica Fralick is the Digital Crisis & Reputation Risk lead for Edelman Canada – a global marketing and communications firm.  Based in Calgary, Jessica works with clients from a range of industries, helping them protect their brands online. She provides counsel that assists with identifying, navigating and gaining control of online conversations and information during crises or as issues emerge. Jessica has worked with clients including consumer brands WestJet, Unilever, and TELUS, as well as health service providers, professional sports teams, government agencies and energy companies.   


Twitter - What's new and what's next

Head of Communications
Twitter Canada

Twitter is the pulse of the public conversation across Canada and has become a go-to resource for notables, brands and everyday Canadians. Join Twitter's Cam Gordon as he breaks down the latest tools and trends that are influence how we use the platform in 2019 and beyond while sharing new data and insights about what makes the Canadian conversation on Twitter unique. 

Cam Gordon (@cam_gordon on Twitter) is the Head of Communications for Twitter Canada and part of Twitter's global communications team. Cam works with journalists across Canada, keeping them informed of the latest happenings with Twitter and sharing Canadian Twitter stories rooted in politics, sports, entertainment and other areas. Prior to Twitter, Cam spent 10+ years in the agency world, working with clients such as LG Electronics, Disney, 3M and American Express plus top Canadian brands such as TELUS, Canada Goose and Spin Master. Cam is also on the program advisory committee for the Corporate Communications program at Centennial College and has taught digital media at Seneca College in Toronto.


Registrations cancelled after February 22 are subject to payment in full.  Cancellations prior to February 22, a $50 admninistraton fee will be applicable.  Substitutions are welcome in either case.

For additional information, contact Lise at 204-295-1512 or



Venue: Canad Inns Polo Park
Location: 1405 St. Matthews Ave.
City: Winnipeg
Date: March 07, 2019
Time: 8:30 am
Cost: See Chart Above

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